Techniques For Handling Change - Your Communication Strategy - Say What You Mean And Mean What You

What advice an effect of feedback?

- what exactly are the objectives?

- How much advice is going to be supplied, messages?

- What mechanisms will likely be used

The crucial PSYCHOLOGICAL questions your communication strategy must address

Kotter illustrates this the anecdote of Martin Luther King who did not stand up in front of the Lincoln Memorial and say: "I have a fantastic strategy" and illustrate it with 10 great reasons why it was a great strategy. Kotter said those immortal words: "I have a dream," and then he proceeded to show the people what his dream was - he exemplified his graphic of the future and did so in a way that had high psychological impact.

William Bridges focuses around feature of the change and the emotional and psychological impact - and poses these 3 simple questions:

to the motorists Comment8Engage which make it crucial

(1) What is altering? Bridges offers the following guidance - the change leader's communicating statement must:- Certainly express the change leader's understanding and intention

- "Sell the issue before you try and offer the solution."

- Not use jargon

(2) What will really be different due to the change?

(3) Who's likely to lose what? Bridges maintains the situational changes aren't as problematic for firms to make as the people affected by the change's psychological transitions. Transition direction is really all about seeing the situation through the other guy's opinion. It really is a view based on empathy. It's communication and management process and works with them to bring them through the transition.

5 guiding principles of a change management communication strategy that is good

So, in outline the 5 guiding principles of a good change management communication strategy are as follows:

- Exact targeting - the psychological tone and delivery of the message

- Time schedule - to get to the right individuals with the right message

- Feedback process - to achieve timely targeting of messages

Failure reasons in change management are many and changed. But one thing is clear.



The root cause is lack of clarity and also a lack of communicating. This is what a Programme Direction based approach to change is all about and why it so significant.

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